ONITSUKA TIGER
Overview
Digital Strategy
Key Visuals
Design Language
Social Media Creatives
Onitsuka Tiger had just introduced their digital presence in India. We had to pitch for the Digital mandate and design a unique visual language which is very global yet close to the legacy of the brand.
Onitsuka Tiger has always fostered its Japanese roots. Unique Japanese social beliefs and traditions still play a dominant part in the company culture. Shoes and clothing are designed in accordance to the highest Japanese production standards and are crafted from the best materials.
Since the brand’s re-launch in 2001, each new Onitsuka Tiger product has been the evolutionary result of a creative mentality implemented by Kihachiro Onitsuka. His ambition to make things better has delivered proud sports icons with a joyful, creative soul.
DISCLAIMER: This project was a part of my work done at Lyxel & Flamingo.
/ Design should be impactful
Below you can see the digital strategy which was designed and presented to the brand. Further you can see the day to day visuals that I made for the brand’s social media handles.
