Overview
Product Launch
Packaging Design
Pitch Campaign
Key Visuals
Vivo was set to launch limited edition colours of the S1 Prime Smartphone and we had an opportunity to pitch for their packaging work.
The brief was simple. Colour of the phone was our key highlight and the design had to be of similar inspiration keeping in mind the minimal & clean brand language.
A couple of options were designed. The use of limited edition colours can be seen as a gradient with seamless geometrical pattern that is spread on the box. Big typography has been used on the colour name to give it focus. Other branding placements have been kept clean and minimal.
DISCLAIMER: This project was a part of my work done at Lyxel & Flamingo.
/ Mujh mein hai z
We also had the opportunity to pitch for the launch of their new smart phone Z1 Pro.
The campaign idea was to focus on key features of the phone which were more inclined for a Gen-Z audience. The colour tonality has been chosen accordingly and given a good weightage in order to highlight the new approach and compliment the product style.
Below are some Key Visuals from the pitch that I had designed along with some other product creatives. The campaign was called “Mujh Mein Hai Z” which translates to “I Have The Z” where “Z” is the star factor that differentiates you from the world.
