Overview
Branding
Campaign Design
Key Visuals
Media Extensions
Whether you’re a professional athlete or you just like to stay fit, training gear is an important part of your fitness regime. Here are a few picks from ASICS by Bhuvi and Bumrah to get you started on your “Pace to Glory”.
As the Cricket World Cup 2019 kicked off, Team India was set to give it their all on the pitch. Two players who had been gearing up to bring home the glory were Jasprit Bumrah and Bhuvneshwar Kumar, star bowlers of the Indian cricket team. And ASICS had been by their side every step of the way, helping them train and prepare for the World Cup.
This was our first major advertising campaign for the brand where we covered all mainline requirements and also build a complete digital strategy for this idea. The campaign was divided in two phases: first one was focused on cricket gear while the second phase was more about training. We prepared Key Visuals using photoshoot of the athletes where we followed the ASICS Global Brand Language and consistency in order to have a brand recall and deliver the bigger promise of “I MOVE ME”.
DISCLAIMER: This project was a part of my work done at Lyxel & Flamingo.
/ Consistency is the key
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